When the Boundless Campaign marked its Milestone $1.3 Billion, a take-away brochure was designed for the celebration event.
Intended from the onset to act as a photo book with featured statistics, the client requested the use of tip-ins. Rather than resorting to printing the tip-ins on paper, clear vinyl was chosen so as not to completely obstruct the photos beneath. Both PMS 633 and white ink were used to control the opacity of the clear vinyl.
To match the remaining items in the $1.3 Billion Event collateral, a diagonal, clear foil ‘wordle’ was produced and used on the cover.
Client: University of Toronto, University Advancement
Quantity Produced: 600
Production Time: 1 month
Print Credits: Somerset Graphics Co Ltd
Type Credits: Trade Gothic LT Std
Page Count: 16 plus 5 tip-ins
Print Method: Offset, hand-stitched
Dimensions: 5 3/4 x 9″
Stock: Cougar 100lb Cover, Cougar 100lb Text, clear vinyl
Colours: 4-colour process, PMS 633, white, clear foil